Policy for Cookies & Related Technologies

Vruts would like you to know more about the web technologies that we use to run our web shop. These technologies are meant to provide as many people with the best browse and purchase experience possible, and provide advertising, site-experience, and other benefits to this end. You can read about this in further detail in this policy document.

In this privacy policy, we‘ll refer to vruts.com and Pure Exhibits LLC collectively as the “Site”. We‘ll refer to cookies and related technologies collectively as “Cookie Technologies.”

Types of Cookie Technologies

Cookies

Cookies are small data files sent from a server to your web browser. They are stored in your browser‘s cache and allow a website or a third party to recognize your browser. There are three primary types of cookies:

  • Session cookies are specific to a particular visit and carry information as you view different pages so you don‘t have to re-enter information every time you change pages or attempt to checkout. Session cookies expire and delete themselves automatically in a short period of time like after you leave the Site or when you close your web browser.
  • Persistent cookies remember certain information about your preferences for viewing the site, and allow Vruts to recognize you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.
  • Third-party cookies are placed by a party other than Vruts, and may gather browsing activity across multiple websites and across multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each third-party cookie. Most notably, third-party cookies allow third-party server to show you items that you‘ve shown interest in, either directly or indirectly.

Cookies store data about your use, but they are helpful because they allow us to help Vruts function and customize your experience.

Other Technologies

In addition to cookies, there are other similar technologies used by Vruts and elsewhere on the web or in mobile ecosystems.

  • Web pixels: These are tiny graphics (sometimes called “clear GIFs” or “web beacons”) with a unique identifier that are used to understand browsing activity. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are rendered invisibly on web pages when you open a page.
  • Social widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party
  • UTM codes: These are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website.

Purposes

Vruts uses Cookie Technologies to recognize your logged-in state on uncommongoods.com, to understand what purchases members and visitors are interested in, to make Vruts Sites function for you, and to help your browsing experience and use of the Site feel more customized. More generally, Vruts uses Cookie Technologies for the following.

Security and Authentication (Strictly Necessary)

Some cookie and similar technology functions are necessary and vital to ensuring that Vruts works properly for visitors and members, such as maintaining the security, safety, and integrity of the Site, authentication and logging into Vruts (including remembering permissions and consents you have granted), and ensuring the ability to securely complete transactions.

Account and User Preferences

Some technologies are used to remember your account and preferences over time, such as remembering your account or keeping yourself logged in when returning to Vruts, maintaining your choices on Vruts features and how you want Vruts to appear and customizing content based on how you use Vruts.

Social Networks

Some technologies help you to interact with social networks you are signed into while using the Services, such as sharing content with the social network and other features you employ with the social network, or that are allowed in the social network‘s privacy policy. These may be set and controlled by the social networks, and your preferences with those social networks.

Social networks may also work with Vruts or with you for analytics or for marketing purposes, as discussed below. You may be able to manage your privacy preferences for these social networks and their tools and widgets via your account with the social network.

Performance and Analytics

Some technologies help provide performance data on how the Services are functioning in order to improve Vruts and the Services, including, for example, data on site and app functionality and speed to help us optimize Vruts, how the Services are used to help us improve your experience on Vruts, and detecting and gathering reporting on bugs to help make Vruts work better.

The Site also employs Google Analytics to help understand how Vruts is used by its community. For some of the advertising features listed below, like retargeting, data from Google Analytics may be combined with Vruts first-party data and third-party cookies (like Google‘s advertising cookies). To see how to opt-out of Google Analytics Advertising Features, see the Opt-Out section at the bottom of this policy.

You can find more information on how Google Analytics works in this Google guide.

Marketing Services

Vruts partners with third-party service providers that may use various Cookie Technologies to permit us and them to learn about what ads you see and click when you visit Vruts, the Apps, and affiliated sites or to show you ads on and off Vruts. These may include things such as:

  • Frequency capping, which limits the number of times a user‘s browser or mobile device displays the same ad;
  • Attribution tracking, which estimates what advertising or marketing source brought someone to Vruts, or determines what marketing source led to actions like a visit or a purchase;
  • Remarketing, which shows relevant ads to an audience based on prior shopping and browsing patterns on Vruts;
  • Audience targeting, which refers to targeting advertisements to a large audience based on the audience‘s known or inferred demographics;
  • Cross-device recognition, which recognizes actions across multiple devices or browsers.

Some third-party service providers may provide information like demographics, cross-device information, or interest categories from a combination of sources that, while not identifying you personally, permit us to provide you with more relevant and useful advertising. In some cases, this information may have non-marketing performance analytics uses as well.

Vruts may collect your email address via cookies and pixels on the website through the use of trusted third party partners. These partners may also combine your email information with other information they have access to such as mailing address so that Vruts may serve relevant marketing offers to you via email and direct mail. If you do not want Vruts to collect information about you, please contact Vruts to opt out.

These technologies allow a partner to recognize your computer or mobile device each time you visit Vruts or other websites and mobile applications based on data like a cookie, your IP address, or device ID, but do not allow access to other personal information from Vruts. However, these technologies may allow us or a third party to recognize you, either from a single device or across devices, over time. These third parties are required to follow applicable laws, self-regulatory programs, and Vruts data protection rules where applicable. However, Vruts does not have control over these third parties, who each have their own privacy policies and privacy practices.

Consent, Contract, and Legitimate Interests in Processing

Certain Cookie Technologies are employed to make the Site function for its intended purpose, and are provided based on contractual necessity based on your agreement with Vruts to perform the services you have requested.

By choosing to use our Services after having been notified of our use of Cookie Technologies in the ways described in this Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgement of your consent, you agree to such use.

Opt-in and Opt-out on Browsers

In addition, when you use Vruts via a browser, you can change your web browser‘s settings to reflect your cookie preferences for cookies directly from the site you are on or for third-party cookies. Each browser is a little different, but usually these settings are under the “options” or “preferences” menu. The links below provide information about cookie settings for the browsers supported by Vruts:

Opt-out of Third-Party Networks

If you do not wish to have this information used for the purpose of serving you interest-based advertisements, you may decline to receive interest based ads through if you are located in the European Union by clicking here. Please note this does not stop you from being served advertisements. You will continue to receive generic advertisements. Please note that if you reject or block all cookies in your browser settings, you will not be able to take advantage of Vruts Services as some cookies are necessary for the Site to function properly.

You can learn more about managing your preferences for ads online, particularly for many third-party advertising networks, through resources made available by the Digital Advertising Alliance at https://www.aboutads.info or the Network Advertising Initiative at https://optout.networkadvertising.org.

Google Analytics Opt-out

For Google Analytics Advertising Features, you can opt-out through Google Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI's consumer opt-out listed above). Google also provides a Google Analytics opt-out plug-in for the web.

Criteo Opt-out

For Criteo, which primarily serves ads based on products you‘ve interacted with, you can opt out here at any time. The opt-out page also contains detailed information on how this works and how to ensure your Criteo settings persist.

Third-Party Tools

Various third parties provide browser plug-ins and apps that can help provide you information on, and limit or block, third-party cookies, web beacons, and some Javascript-based technologies. Vruts cannot vouch for the efficacy of a particular third-party product, but popular products that provide these privacy enhancements include Ghostery and AdBlock Plus.

Contact Us

If you have questions about the use of Cookie Technologies at Vruts, or if you would like to make changes to the way your data is being used, please email Vruts Privacy Policy team.